Last Updated: November 20, 2025

1. Introduction

Mufson Pools: Landscape & Design (“we,” “us,” “our,” or “Mufson Pools”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and when you engage with our services.

This Policy is intended to comply with:

The General Data Protection Regulation (GDPR) for EU/EEA/UK visitors
Applicable U.S. federal privacy regulations
The New Jersey Consumer Privacy protections and general state-level requirements

By using our website or submitting information to us, you agree to the practices described in this Privacy Policy.

2. Who We Are

Mufson Pools: Landscape & Design
49 Oak Street
Norwood, NJ 07648
Phone: (201) 768-6844
Email: office@mufsonpools.com

We provide design, construction, renovation, and maintenance services for pools, spas, hardscaping, landscaping, and outdoor living environments.

3. Personal Information We Collect

We may collect the following categories of personal information:

A. Information You Provide Directly

Name
Email address
Phone number
Address or project location
Project details, measurements, service requests, preferences
Photos or files you upload for design or quoting
Communications you send to us (email, phone, forms)

B. Automatically Collected Information

IP address
Device identifiers
Browser type and operating system
Pages you viewed and referring URLs
Time spent on the website
Cookie identifiers
Analytics data

C. Payment Information (If Applicable)

If payments are collected through third-party processors, those processors may receive billing or payment details. We do not store full payment card numbers.

D. Marketing and Preference Information

Newsletter subscriptions
Opt-in/opt-out preferences
How you found our business

We do not knowingly collect information from children under 16.

4. How We Use Your Personal Information

We use your information to:

Provide pool, spa, landscaping, and construction services
Respond to inquiries, provide quotes, schedule appointments
Manage contracts and customer accounts
Improve our website, services, and customer experience
Send marketing communications (only with your consent where required)
Analyze website traffic and usage patterns
Comply with legal, regulatory, or contractual obligations
Protect the security and integrity of our website and systems

5. Legal Basis for Processing (GDPR Visitors Only)

If you are located in the EU/EEA or UK, we process personal data under the following legal bases:

Consent: for marketing, cookies (where required), newsletters
Contract: to provide quotes, designs, services, or fulfill agreements
Legal obligation: accounting, tax, regulatory compliance
Legitimate interests: website improvement, fraud prevention, customer service, marketing to existing clients

6. Sharing of Personal Information

We may share your information with:

Service providers and contractors (hosting, analytics, CRM tools, subcontractors)
Third-party design or project partners necessary to deliver contracted services
Legal authorities when required by law
Payment processors (if applicable)

We do not sell or rent your personal information.

If the law evolves to define “selling” more broadly, we will update this policy and provide opt-out rights as required.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

Operate and secure the website
Measure engagement and website performance
Remember your preferences
Improve user experience

Where required by law (e.g., GDPR), we will request your consent before placing non-essential cookies.

You may disable cookies in your browser, but some site features may not function properly.

8. International Data Transfers

If you are outside the United States, your information may be transferred to and processed in the U.S. or other jurisdictions.
Where required under GDPR, we implement Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms.

9. Data Retention

We retain personal information only for as long as necessary to:

Provide services
Maintain business records
Comply with legal obligations
Resolve disputes
Enforce agreements

When no longer required, we securely delete or anonymize the data.

10. Your Rights

A. EU/EEA/UK (GDPR) Rights

You have the right to:

Access your personal data
Request correction
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing
Request data portability
Withdraw consent at any time

B. U.S. & New Jersey Residents

You may have the right to:

Request access to the personal information we hold
Request deletion (subject to legal exemptions)
Opt-out of marketing communications
Opt-out of cookies (where applicable)

At this time, New Jersey does not require a specific consumer privacy mechanism beyond general business compliance, but we honor reasonable requests consistent with evolving state law.

To exercise your rights, email office@mufsonpools.com.

11. Do Not Sell My Personal Information

We do not sell personal information.

If this changes, we will provide a “Do Not Sell My Personal Information” link as required under U.S. state privacy laws.

12. Security Measures

We use reasonable administrative, technical, and physical safeguards to protect your personal data. However, no method of transmission over the internet is 100% secure; therefore, absolute security cannot be guaranteed.

13. Third-Party Links

We may link to third-party sites. We are not responsible for the content or privacy practices of those sites. We encourage you to review those privacy policies.

14. Children’s Privacy

Our website and services are not directed to children under age 16.
If we learn that we have collected information from a child under 16, we will delete such information as required by law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any changes will be posted with a new “Last Updated” date.
Your continued use of the website signifies acceptance of any updates.

16. Contact Us

If you have questions about this Privacy Policy or would like to exercise your rights, please contact: